Technology has opened new doors for small and mid-sized business communications, and not just in the digital realm. Today, wide format printers—similar to those used in professional print shops—can be brought in-house to produce vibrant posters, signs, and graphics that used to be out of reach for SMBs. Read on to see how you can make a big impression with wide format printing right at your fingertips.
Maximize your message’s visibility — Bright, bold colors catch the eye of passers-by and enable you to highlight important messages, like deadlines and savings. Large-scale photography provides the visceral and emotional connection that’s so essential in today’s input-cluttered world. Large-scale projects printed on wide format machines are sure to gain the attention of your customers.
Enjoy flexibility for print jobs — Need a poster? Need it this afternoon? A wide format printer enables you to print important projects on demand. You no longer have to wait your turn in a print shop’s production queue and can print as few or as many copies as you’d like. Whether you’re printing multiple pieces for a full-fledged campaign or rushing a single sign, wide format printing gives you the control to print what you want, when you want it.
Customize and be creative — With a wide format printer, there are no volume minimums or setup fees, so you have the freedom to make sure every impression is the one you want to convey. Dates, product names, sales, and more are customized for your specific use. With short runs or one-off printing, you can leverage every opportunity to make your brand shine.
Take advantage of unused spaces — Real estate isn’t cheap, so don’t waste any. An unused wall is a blank canvas and a clear window is an open invitation. Educational and promotional content shines in these spaces, so use them to communicate with your customer. Wide format printers can even print vehicle wraps, providing a fabulous branded facelift to company vehicles.
Discover unexpected opportunities — Having the capacity to print in wide format opens doors you might not have expected. Print a banner for a charity event you sponsor, create graphics for floors or ceilings. You’ll start to see opportunities where before you saw only blank space.
Wide format printing can take your communications to new heights — literally and figuratively. With stunning color and ultimate sizing flexibility, you can leverage formerly-forlorn spaces to get your message across. We’d love to help you make a big impression, so contact Document Strategies about adding a wide format printer to your fleet today.